Marketing Analytics: The Metrics That Actually Matter
Move beyond vanity metrics and build a simple dashboard that connects marketing to business results.
Palora Brandworks Team 1 min read
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Vanity vs. value
Likes and impressions are useful signals, but business decisions need metrics tied to outcomes: qualified leads, cost per acquisition and revenue.
Build a one-page dashboard
- Traffic and its sources
- Conversion rate by channel
- Cost per lead or sale
- Trends month over month
Review on a schedule
A monthly review with clear actions turns data into growth.
Conversion rate = conversions ÷ visitors × 100- #Beginners
- #Measurement